The rise of live commerce in China, how will the West follow
Publicatiedatum:15 juli 2021
Digital developments go with the speed of light in China. In this whitepaper, Dr2 Consultants Shanghai outlines the do’s and don’ts for retailers that want to jump on board with the latest trend in e-commerce: Live commerce.
Live Commerce = E-commerce + Live Streaming
The live-streaming industry has developed very quickly in China over recent years. It has influenced the further professionalization of the e-commerce industry with;
– new innovations,
– instant consumer engagement,
– platform integrations, and
– changing regulations.
This paper brings insight on the opportunities live-streaming can create in an integrated e-commerce strategy.
Source: Dr2 Consultants.