Protecting your brand and inventions abroad: Training by the European Union Africa Intellectual Property SME Helpdesk

Welcome to the TradeMark Hotel, Village Market.

Find the event program here:

10:00 - 10:10    
Opening remarks

10:10 – 10:20    
The role of AfrIPI and the Africa IP SME Helpdesk in supporting business in Africa
Andrea IORI, Africa IP SME Helpdesk Project Manager, European Union Intellectual Property Office (EUIPO) (online presentation)

10:20 – 10:30    
Promoting investment and trade for SMEs in Kenya: the example of UNIDO on energy and environment
Faith OKAALET, UNIDO ITPO Italy National Expert in energy and environment, focal point for Kenya within the FIPEE project

10:30 – 11:00
    
Leveraging intellectual property to grow and protect business in Kenya and abroad
Nancy SAMURIWO, IPR expert, AfrIPI project

11:00 – 11:45    
Case Studies/Roundtable discussion: EU business experiences in the Kenyan Market
European companies

11:45 – 12:15
    
Coffee break

12:15 – 13:00    
Case Studies/Roundtable discussion: EU business experiences in the Kenyan Market (continuation)
European companies

13:00 – 13:30    
Practical tips on a workable IP strategy for Africa Nancy SAMURIWO, IPR expert, AfrIPI project

 

13:30 – 14:30
    
Networking lunch